Highlight Stories
User-generated Content Is Replacing Polished Ads
If you’ve ever spent time on social media—whether it’s scrolling through TikTok, Instagram, or even YouTube—you’ve probably come across a post that felt more authentic and relatable than a typical…
IData Privacy Is Reshaping Social Platforms
Social media is an essential part of many people's lives. We use platforms like Instagram,…
ISocial Media Compliance Is Now A Legal Issue
In today’s world, social media is a huge part of our lives. Whether it’s posting…
IPlatform Updates Are Forcing Strategy Shifts
Have you ever logged into your favorite social media platform, only to notice something has…
Algorithm Changes Are Hurting Reach
If you use social media, you probably know that posts and videos show up on your feed in a specific order. Sometimes, you see updates from your friends, family, or…
Measuring Social Roi Is Harder Than It Sounds
Social media has become a huge part of our daily lives. Whether we’re scrolling through Instagram, posting a TikTok video, or sharing a tweet, social media connects us to people,…
Tiktok Ads Look Cheap until You Scale
TikTok has become one of the most popular social media platforms in the world. Whether it’s dancing challenges, funny videos, or creative tutorials, TikTok has something for everyone. It’s especially…
Why Linkedin Ads Attract Enterprise Budgets
If you've ever used LinkedIn, you probably know it's a platform designed for professional connections, job hunting, and business networking. Unlike platforms like Instagram or TikTok, where people mostly share…
Instagram Ads Aren’t Delivering Like They Used To
If you’ve ever been on Instagram, you’ve probably noticed ads popping up between posts, stories, or while scrolling through your feed. These ads can be for anything: new shoes, the…
Why Facebook Ads Cost More Than Before
You’ve probably seen a lot of Facebook ads. Whether they’re about the newest gadgets, your favorite snacks, or even a local event, they seem to pop up every time you…
Social Media Ad Costs Are Rising Quietly
Every time you scroll through your social media feed, whether it’s Facebook, Instagram, TikTok, or YouTube, you probably come across ads. These ads might be for the latest phone, a…
Paid Social Is Changing Faster Than Brands Expected
In today’s world, we spend a lot of time on social media platforms like Facebook, Instagram, TikTok, and YouTube. Whether we're chatting with friends, watching videos, or scrolling through pictures,…
